Monday, January 2, 2012

real estate marketing using twitter

Twitter is a great Franklin TN Real Estate marketing tool. And lately I have been using it in the real estate word. This little tip that I am about to share with you brings in new buyer and seller leads pretty consistently so I thought I would share it in this article. Most of my clients go to this url to find more information.  
http://nashvillerealestateadviser.com/franklin-tn-real-estate/
Your first step is of course get a twitter account. Your next step is to take a few minutes and get familiar with twitter if you haven't had a chance yet. I would follow a couple other successful realtors simply to see what they are doing and how they are using twitter in their business.

Then go to twitter.com/twittersearch and get familiar with it as a search engine. Think of it like Google. But instead of searching for articles you are searching for conversations. Understanding that you are searching for conversations, you next step is to ask yourself what kinds of conversations would bring you new buyers and sellers.

Well what's worked for use when selling brentwood tn homes... is to walk through and list out the different places someone can be along the home buying cycle. Then take those different steps and think about how someone would be talking about them with their friends and family on twitter. Then list out those different keywords or sentences and put them in the twitter search engine. Another reference that might be helpful is this link http://nashvillerealestateadviser.com/brentwood-tn-real-estate/

Some of the twitter search word formulas that have worked for our real estate business are "moving to CITY NAME" "Selling Home City Name" "searching mls in City Name" "selling my house in City Name" "About to move to City Name"

I would recommend you use all of these search terms with every city area or neighborhood that you specialize in. You can re-fresh your pages with those search terms every couple hours to see the new conversation that take place.

I would also recommend that you take a little time and list out every possible question that someone could have about selling or buying or moving or finding financing for a home and include those as well. Even if some of the people searching already have a realtor you can still provide a referral to another vendor in the industry. I used this to provide referrals to a couple of different lenders, now I get lots of referrals back from those lenders. And its just because of twitter search.

Your next step when you see someone talking with their friends on twitter about their new move is to answer their questions, provide advice and find out if there is anyway you can help.

I am a Nashville TN Real Estate Expert...and I hope you got a lot of value from this article

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