If you are a broker there are two important functions you should always be thinking about. The first function is how to get leads for you agents. If your agents can't survive they are not going to be able to stay in your office. The second function is attraction new agents. If your not actively attracting new agents you are going. Creating a company page on LinkedIn can help you do both of these things.
Its very likely that the agents in your office have personal LinkedIn page. And those same agents with LinkedIn pages have probably updated their personal profile letting the world know they work out of your real estate office. What this means to you is that every time someone looks at that realtors profile someone could possibly click on your company name. If they do click on your company name they will end up going to your company page. You might as well take advantage of this traffic. Ideas will be formed when they land on your company page. If you don't have your company page updated, and ready for visitors you could be doing everyone a disservice. One of your agents might lose a lead; because when the prospect clicked on your company page it looked like you where barely in business. Or you might loose out on a new agent, if a associate of an agent you already have clicks on your companies name just to see an underdeveloped company page. This could leave the impression that they don't think you have your business priorities in line.
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When you set up your company page make sure to include the following.
Make sure you include all the basic information that should be completely up to date. The second button on your company page is called careers. This is a great place to post why someone should become an agent at your office. Under the products or services button you can include information about why your agents are the best choice for anyone wanting to buy or sell their home. You can advertise your company through a LinkedIn ad campaign. This advertising process can be broken up into four easy steps. Consider testing out an advertising campaign for company locally. Remember that the average person on LinkedIn has a much higher net worth than the average person on Facebook or Twitter. What this means is that you might be able to increase your average transaction per lead by advertising on LinkedIn.
Have you ever used this strategy before?
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